ROOTED IN MÉXICO, CRAFTED IN EAST LOS ANGELES.
Brand Identity, Logo Design, Brand Strategy, Photography, Art Direction, Web Design, Motion Graphics, Brand Strategy, Concept Design,
From its native land of México
to East Los Angeles.
Tepito Coffee is probably one of the most fun and satisfying project that I have the privilege to be a part of working (&still do), It was also a big honor for me to be accepted by a big latino/chicano community that was essential for our brand narrative to build up. I love every
part of this brand and this gives me more purpose to
Tepito Coffee has one very unique philosophy, helping to end cycle of incarceration. This brand is intended to be the landing place and support system for people transitioning back into society.
While I was working on this project, I also became the brand photographer and shot many existing photos for the brand. This project made me become a part of the Chicano community in LA, thanks to my friend and boss, Mike de la Rocha and visionary actor Richard Cabral.
Brand Photograph, Event Design, Merchindise
Tepito Coffee In Numbers
SOCIAL MEDIA REACH
COFFEE BAG'S CONSUMED