TEPITO COFFEE
ROOTED IN MÉXICO, CRAFTED IN EAST LOS ANGELES.
CLIENT
Tepito Coffee​
YEAR
2021/On Going
ROLE
Brand Identity, Logo Design, Brand Strategy, Photography, Art Direction, Web Design, Motion Graphics, Brand Strategy, Concept Design,
ABOUT
From its native land of México
to East Los Angeles.
Working on Tepito Coffee has been an absolute joy and privilege for me, and I am grateful to still be involved in the project today. One of the things that made this project so special for me was being embraced by a large Latino/Chicano community that was integral to building the brand's narrative.
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I am deeply passionate about every aspect of the Tepito Coffee brand, and this has fueled my drive to create even more impactful work. One of the things that sets this brand apart is its unique philosophy of helping to end the cycle of incarceration. As the landing place and support system for individuals transitioning back into society, Tepito Coffee represents a powerful message of hope and redemption that I am honored to be a part of.
Package Design
During my work on this project, I also took on the role of brand photographer and captured numerous photos that have become integral to the brand's identity. Through this process, I had the opportunity to immerse myself in the vibrant Chicano community of LA, which was made possible by the unwavering support of my friend and boss, Mike de la Rocha, as well as the visionary actor Richard Cabral.
Brand Photograph, Event Design, Merchindise
I am deeply grateful for the connections that I have formed through this project, and for the opportunity to contribute to a brand that is making a real difference in people's lives. Through my work as both a designer and photographer, I have been able to capture the essence of this community and convey its spirit through the Tepito Coffee brand.
Tepito Coffee In Numbers
436+
VISUALS CREATED
1.5 MILLION
SOCIAL MEDIA REACH
15k+
PACKAGE SOLD
Too many
COFFEE BAG'S CONSUMED