>\ PROJECT DESCRIPTION \\
The project required choosing a brand that was dead, dying or defunct and rebranding it to give it a new life. The new directions are based on the company's original goals but take the brand to a different category. A series of products and services were also developed that were in sync with the new identity system.
>\ PROJECT SOLUTION \\
I chose to rebrand legendary American car manufacturer Delorean for my project. In the past Delorean was one of the leading car company that was very futuristic for the time. The creator John Z. Delorean was an original disruptor, who wanted to change an industry by creating his own methods of production system. For my project I took his passion to work, collaborate and create in order to produce and educate the society.
>\ MY ROLE \\
- Researching brand history, competitors and future.
- Editorial design of the books and printing.
- Website design, Logo design,
- Making special presentation slides.
- Sketching, digital sketching
- Competitive analysis
- Copy writing of the project text.
>\ PROJECT LIVE WEBSITE \\
This volume displays the history of our brand, as well as the core ideas which make us different from other companies. From those ideas, we developed a new vision for our brand’s future.
This volume displays how we created
the logo for our brand—process of sketching and distillation as we tried to create an icon which personifies the core ideas and concepts of our company.
This volume displays the guidelines which are set in place for the identity that we created for ourselves. It shows various specifications for our visual system in order to maintain consistency and clarity.